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Social Media 2.0 Tips

Social Media 2.0 Tips


Ryan Eggenberger and I shared our tips on using Facebook and Twitter at the first Catholic New Media Conference in Melbourne, Australia on September 2, 2013.

Ryan posted his tips here. You can find a summary of my tips below:

  • Do not engage in social networks where you are not planning to really interact.
  • End most posts with a question (“What about you?” “What is your favorite/least favorite…” etc.)
  • Don’t auto-crosspost (automatically post Twitter posts to Facebook for instance). Nobody likes talking to robots.
  • Place yourself in the position of your followers. Ask yourself: is what I’m about to post interesting to them?
  • Be personal. Don’t hide behind a veil of anonymity. Comment. Wish people a happy birthday. Perform random acts of kindness.
  • Give your organization a human face. A spokesperson or ambassador works better than a ‘logo’ that talks to others.
  • Avoid the Santa Claus problem (SPOILER: he never reads your letters because he doesn’t exist). Be clear about who people are talking to. If you are posting on someone else’s behalf, make sure that person gets to really see what you post and what people say back. Learn from Pope Francis’ recent personal actions. One phone call can change a life.
  • Diversify your content and form (Facebook’s algorithm will reward you for it)
  • Comment and reshare good content
  • Criticism? Always take the high road.
  • The Bambi advice: when Thumper is making fun of clumsy Bambi, his mother tells him: “If you can’t say something nice… don’t say nothing at all”. (about others, when reacting to complaints or angry comments etc.)
  • Only befriend people you really know, don’t follow back blindly. Limit yourself to a few hundred people.
  • On Facebook: Stay “above the fold”. Facebook will shorten long texts. Avoid long stories on Facebook with a ‘read more’ link. For longer stories: post them on your blog and tease with a good title/link.
  • A picture is worth a thousand words. Photos get priority on Facebook.
  • Use scheduling services like Buffer and HootSuite prudently. They can help you to post your updates when people are most likely to see them, but always also interact on social networks personally.
  • Post in one language. Don’t confuse your followers.
  • Don’t mix business and personal (no personal rants from a business account).
  • To grow your audience, create shareable content with a clear sender. Interact with people who have big audiences. Tag them. Get involved in your local community online.
  • If someone continues to upset you or bother you, unfollow and/or block; then pray for them. Social media is like real life: you would not surround yourself with people that harm you. You find friends that get the best out of you.


  1. Social Media 2.0 and Spreading the Word | The Road Goes Ever On · September 3, 2013 Reply

    [...] Fr. Rodderick, of SQPN fame, is down in Melbourne organizing and presenting at the Catholic New Media Conference. Today at the conference, he shared his and Ryan Eggenberger’s tips for interacting on Twitter and Facebook. Here is a sampling from the extensive list: [...]

  2. Lisa Hendey · September 4, 2013 Reply

    GREAT tips!! Thanks for sharing them!

  3. Dominic Malgeri · September 12, 2013 Reply

    Hey Father,
    We met last night at confessions of a geek priest, I am one of the tertiary lay chaplains. You said we should talk more on video blogging and such like, so please do get back to me and we can continue our conversation :).
    Thank you and God bless

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